I can confirm that Apple cables are not the best quality. I've been using their products since 2005 and even back then, the Macbook charging cable, the plastic split right at the plug after a few months .Same with my iPad and iPhone. I've upgraded my Macbook recently and the new one seems to have a stiffer plastic that looks like it may last longer. Time will tell.
I would caution you against third party cables. It was discovered that the chinese were/are embedding chips into the charging cable that would infect the iPhone/iPad with malicious firmware. YMMV.
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